THE WRKSHOP IS A BOUTIQUE CREATIVE STUDIO THAT PROVIDES BRANDS WITH FULL PACKAGE DESIGN SERVICES FROM CONCEPT TO DELIVERY. IT AIMS TO GENERATE A MUTUALLY BENEFICIAL ALLIANCE BETWEEN CREATIVITY AND COMMERCE. IT IS A MODEL THAT STRIKES A CHORD WITH CURRENT, POPULAR, CREATIVE AND BUSINESS TRENDS IN FASHION, DESIGN, ARCHITECTURE, STYLE, AND THE OVERALL MINDSET OF THE GLOBAL POPULAR CULTURE.

NO MATTER HOW FANTASTIC THE MISSION, HOW BRILLIANT, TIMELY, OR VALUABLE THE IDEA, THE COMPANY STILL REQUIRES THE KNOW-HOW TO MAKE IT A SUCCESSFUL AND PROFITABLE BUSINESS. THE WRKSHOP OFFERS THIS UNIQUE COLLABORATION BETWEEN CREATIVITY AND STRATEGY. THIS COLLABORATION DOES NOT BLUR THE LINES BETWEEN “PURE” CREATIVITY AND COMMERCE, BUT CREATES A MUTUAL RESPECT BETWEEN THE TWO.

THE WRKSHOP IS LOCATED AT 276 WEST 25TH STREET IN THE CHELSEA DISTRICT OF NEW YORK.

THE COLLECTIVE

THE WRKSHOP IS COMPRISED OF AN ECCENTRIC GROUP OF CREATIVES. ALL OF WHOM BRING AN ARRAY OF TALENT, KNOWLEDGE, AND EXPERIENCE IN NUMEROUS FIELDS TO THE TEAM. WE BELIEVE THAT HARD WORK, FOCUS AND OUR CREATIVE PROCESS IS THE KEY TO NOT ONLY SUCCESS, BUT IT'S LONGEVITY AS WELL. EACH PROJECT WE TAKE ON, WE CARE FOR IN A MANNER THAT IS MORE THAN WORK; IT IS A PASSION. ALWAYS LOOKING TOWARDS TRENDS OF THE FUTURE, BUT REMEMBERING WHERE THESE TRENDS HAVE COME FROM KEEPS US ROOTED IN OUR DESIGN AESTHETIC AND ALLOWS US TO DESIGN FOR A VARIETY OF MARKETS. 

AT THE WRKSHOP WE STRIVE TO EMBODY YOUR VISION AND CREATE THE PRODUCT AND BRAND IN WHICH YOU DESIRE. WE ARE AN EXTENSION OF YOUR HANDS AND YOUR MIND. 

DESIGN I PRODUCT DEVELOPMENT SERVICES

INITIAL BRAND AESTHETIC EXPLORATION. 

MERCHANDISE RESEARCH AND ANALYSIS.

PRODUCE TECH PACKS WITH DETAILED DESIGN SPECS AND FABRIC/TRIM INFO.

FIT AND QUALITY CONTROL OF SAMPLE LINES. 

WORK DIRECTLY WITH SALES TO ENSURE APPROPRIATE PRODUCT SKU MATRIX AND COST.

CREATE SEASONAL COLLECTIONS STORY BOARDS.

DESIGN AND DEVELOP PACKAGING, LABELS, AND ALL P.O.P. MATERIAL.

DESIGN FULL COLLECTIONS IN MULTIPLE CATEGORIES. 

BRAND I MARKETING SERVICES

DEFINE BRAND VISION, BRAND POSITION, AND PROMOTIONAL SERVICES.

DIRECT AND PRODUCE ALL PROMOTIONAL CONTENT AND MEDIA GENERATED FOR THE BRAND.

HIGH CONCEPT IMAGE CONSULTING AND BRANDING.

PROVIDE INTEGRATED COMMUNICATION STRATEGY.

RETAIL I MERCHANDISING SERVICES

IMPLEMENT VISUAL MERCHANDISING PLAN. 

DEVELOP FLOOR PLANS.

DEVELOP STORE LAYOUTS. 

POINT OF SALES DISPLAY DESIGN. 

DEVELOP SPECIAL PROMOTION CONCEPTS. 

SOURCING I PRODUCTION SERVICES

PLAN AND ORGANIZE PRODUCTION SERVICES. 

SOURCE APPROPRIATE MANUFACTURING FACILITIES AND FABRIC MILLS. 

ASSESS PROJECT AND RESOURCES REQUIREMENTS.

SOURCE AND SELECT MATERIALS. 

COORDINATE BETWEEN BUYERS, MARKETING AND SALES. 

DETERMINE QUALITY CONTROL STANDARDS. 

OVERSEE PRODUCTION PROCESSES. 

SALES I DISTRIBUTION SERVICES

MANAGE AND GUIDE SALES EFFORTS. 

BUILD AND RECRUIT IN-HOUSE SALES TEAM FOR CLIENT. 

PARTICIPATE IN INITIAL PRESENTATION TO MAJOR RETAILERS. 

DEVELOP SEASONAL SALES STRATEGIES. 

CHANNEL SPECIFIC SALES OPPORTUNITY ANALYSIS. 

STRATEGIC RETAIL PARTNER EXPLORATION. 

DEVELOP MERCHANDISE PLAN. 

MERCHANDISE AND SET UP SHOWROOM/PRESENTATIONS PER SEASON.