"HE HAS A GREAY WAY OF ADDING VALUE AND DETAIL TO PRODUCT THAT'S NOT OVERLY TRENDY, BUT IS TREND-RIGHT," MR. ORWIG SAYS.
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"W.R.K CREATIVE DIRECTOR MATTEO GOTTARDI DOESN'T DEFINE HIS BRAND AS A FASHION BRAND, BUT PREFERS TO THINK OF CLOTHES AS AN ESSENTIAL TOOL FOR EVERYDAY LIFE... TAKE ONE LOOK AT THE CLEVER MIX HE PUTS OUT AND YOU'LL AGREE."
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"TO UNDERSTAND W.R.K CREATIVE DIRECTOR MATTEO GOTTARDI'S AESTHETIC, IT'S HELPFUL TO KNOW THAT HE'S AN ALUM OF BOTH DIESEL AND ARMANI. BECAUSE HIS CURRENT LABEL BLENDS THE ROUGHED-UP FEEL OF THE FORMER WITH THE MORE POLISHED SOPHISTICATION OF THE LATTER. THE END RESULT, THEN, IS THAT HIS CLOTHING IS BOTH PRACTICAL AND GOOD-LOOKING, A BALANCE WHICH IS HARDER TO ACCOMPLISH THAN IT SOUNDS."
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"I THINK OF EVERY GARMENT AS A TOOL," SAYS GOTTARDI. "ITS NOT JUST ABOUT LOOKING GOOD, IT'S ABOUT A GARMENT THAT SERVES A PURPOSE."
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"WE'VE FOUND THAT OUR OVERALL DESIGN PHILOSOPHY OF CREATING TIMELESS, WELL-THOUGHT-OUT PIECES HAS REALLY RESONATED WITH OUR CUSTOMERS."
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"AN ARTICLE OF CLOTHING SHOULD FIT SEAMLESSLY ON A MAN'S BODY AND INTO A MAN'S LIFE."
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"EACH SEASON W.R.K IS INSPIRED BY A DIFFERENT OCCUPATION: NOT SPECIFICALLY BY THE TASK AT HAND BUT BY THE MAN BEHIND IT."