W.R.K IS A NEW YORK CITY BASED MENSWEAR COLLECTION FOUNDED IN 2011 BY DESIGNER MATTEO GOTTARDI. BORN FROM HIS BELIEF THAT CLOTHING IS ONE OF THE MOST VALUABLE TOOLS AN INDIVIDUAL HAS WHEN APPROACHING EVERY-DAY LIFE, THE GARMENTS REFLECT HIS PHILOSOPHY OF PURPOSEFUL DESIGN WHICH BRIDGES FUNCTIONALITY WITH AESTHETICS WHERE NEITHER ASPECT IS COMPROMISED BUT RATHER BOTH WORK TOGETHER.
AN ACRONYM FOR WORK. REST. KARMA, W.R.K IS AVAILABLE AT NORDSTROM, BLOOMINGDALE'S, SCOOP AND OTHER FINE RETAILERS NATIONWIDE.
SOME SAY THE CLOTHES MAKE THE MAN. AT WRK WE TAKE A DIFFERENT VIEW. WE BELIEVE THAT A MAN IS NOT DEFINED BY HIS CLOTHING. WE BELIEVE HE IS MADE BY HIS INTEGRITY, BY HIS PASSIONS, BY THE MANNER IN WHICH HE LIVES HIS LIFE. WHO HE IS DEFINES HIS CHOICE OF WARDROBE, NOT THE OTHER WAY AROUND.
LIFE MAKES THE MAN. WRK MAKES CLOTHES FOR LIFE.
W.R.K IS DESIGNED AND PRODUCED WITH FUNCTION AND PURPOSE IN MIND. WHILE IMPROVING ON CLASSICS, REFINING BASICS, AND DELIVERING A MODEST CONTEMPORARY EDGE, WE GLOBALLY SOURCE THE BEST TRIMS, FABRICS, AND MATERIALS FOR OUR PRODUCTS.
WORK HARD. LIVE HONEST.
"EACH SEASON I AM INSPIRED BY A DIFFERENT OCCUPATION: NOT SPECIFICALLY BY THE TASK AT HAND BUT BY THE MAN BEHIND IT"
LIFE MAKES THE MAN. W.R.K MAKES THE CLOTHES FOR LIFE.
"ITS NOT JUST ABOUT LOOKING GOOD, IT'S ABOUT A GARMENT THAT SERVES A PURPOSE."
"AN ARTICLE OF CLOTHING SHOULD FIT SEAMLESSLY ONTO A MAN'S BODY, AND INTO A MAN'S LIFE."
"WORK. REST. KARMA. SIMPLE WORDS BUT INCREDIBLY IMPORTANT. PEOPLE ARE LOOKING FOR HONESTY, INTEGRITY, AND TANGIBLE VALUE. THEY ARE TIRED OF BUYING INTO FALSE PROMISES, ROMANTICIZED IDEALS, AND VANITY. THEY ARE LOOKING FOR SOMETHING PURE, SOMETHING EVERYONE CAN RELATE TO. NOT WHAT WE SHOULD BE, BUT WHAT WE ARE."